Increasing Brand Power With Mike Holmes And Scotchgard™ Protector

Atlas Kicks Off 2019 Roof It Right Sweepstakes

Tiara Searcy, Digital Marketing and Technology Specialist
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Atlas Roofing is excited to announce its 2019 Roof It Right sweepstakes. This year, contractors can earn points by employing Atlas marketing tools and resources and engaging in the Asphalt Life community. The more they participate, the more chances they’ll have to win the grand prize — an all-expense-paid trip to Canada to indulge in an ultimate Asphalt Life weekend. While there, they’ll get to meet with professional contractor and TV host Mike Holmes, as well as his children, Mike Jr. and Sherry, who are also professional contractors and TV hosts.

“We had a blast last year giving away our Asphalt Life classic pickup truck, but we upped our game for 2019,” says Stan Bastek, national sales director for Atlas. “Not only will the winning contractors score a weekend in Toronto, they will also get exclusive access to the knowledge and experience of the Holmes team, which can help them elevate their brand and business.” 

Atlas has made it easy for contractors to accrue points. Ways to earn include becoming a Scotchgard™ Protector Shingle Sales Specialist, installing an Atlas Signature Select® Roofing System and attending Atlas events, to name a few. They’re also eligible to win bi-annual prizes, including Apple iPads and watches, Asphalt Life hats, Mike Holmes cornhole sets and a YETI Roadie 20 cooler.

At the end of the year, five eligible contractors will be randomly selected to travel to beautiful Toronto — home to the Holmes family — where they’ll get to film a 30-second video with Mike Holmes to promote their business. They’ll also visit the Holmes headquarters, tour the facilities and have a roundtable discussion with the HGTV and DIY Network star.

“Mike Jr., Sherry and I look forward to meeting the five finalists and sharing our business philosophies and strategies,” Holmes says. “My dad instilled in me the idea that if you’re going to do something, do it right the first time. My passion is to ‘Make It Right’ on all my jobsites, which is how I’ve gained the confidence of countless homeowners.”

Atlas Roofing is a trusted manufacturer of shingles with Scotchgard™ Protector by 3M, which are a HOLMES Approved Product. In fact, shingles with Scotchgard Protector are the only HOLMES Approved roofing solution for algae protection. Copper-containing granules on the shingles help prevent the ugly black streaks caused by algae, allowing roofs to look newer longer. Scotchgard Protector is available in Atlas StormMaster® Shake, StormMaster® Slate, Pinnacle® Pristine and Legend® shingles.

“I only partner with companies that share my philosophy,” Holmes says. “It’s always been about the why with me. Nowadays, homeowners are more interested in learning about better products and building techniques, and I like working with professionals who take the time to educate their customers.

“I love working with Atlas Roofing and I love the ‘Life, Roof, Play’ philosophy. When you have a team of professionals who are dedicated to their work, believe in the products they are selling and are passionate about teamwork, you are really making a difference in the industry.”

For all of the details and official rules of the Roof It Right sweepstakes, contractors should log into their Atlas Pro account at AtlasRoofing.com/Pro.

About Atlas Roofing

Atlas Roofing Corporation is an innovative, customer-oriented manufacturer of residential and commercial building materials. Atlas has grown from a single shingle-manufacturing plant into an industry leader with 24 facilities across North America. Roofing contractors can join the Asphalt Life community and build their businesses by offering shingles with Scotchgard™ Protector by 3M — the only HOLMES Approved asphalt shingle on the market. For more information, visit AtlasRoofing.com. Stay connected with us on Facebook, Twitter and YouTube.

Scotchgard and the Scotchgard Protector logo, including the plaid design and 3M logo, are all trademarks of 3M.