All Roads Lead To Atlas

Atlas Roofing Announces Its 2018 Roadshow — And Truck Giveaway!

Tiara Searcy, Marketing
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ATLANTA, GA — Atlas Roofing is excited to announce the launch of its 2018 Asphalt Life Roadshow season, which kicks off Jan. 17 in Omaha, NE, and travels to nine major cities across the country, along with 15 mini events in targeted markets.

Highlights of this year’s Roadshow, themed “All Roads Lead To Atlas,” include our newest product innovation – shingles built with HP42” Technology. Come to the show and learn how HP42” Technology saves contractors time and money, and makes installation more efficient.  In addition, learn about the difference Atlas shingles featuring Scotchgard™ Protector can make for your close rate, margins, and differentiation in the market.

“We’re excited to meet new contractors and show them how they can outshine their competition and close more sales with our great products and marketing partnerships,” says Stan Bastek, Director of Marketing and Sales Development for Atlas Roofing. “Come on out and experience one of our Roadshows for yourself!”

Roadshow events also feature these breakout sessions:

  • GreenSky® Financing
  • Handling Nature’s Worst – Hail/Wind
  • Boost Your Website and Social Media Presence

In true Asphalt Life fashion, Atlas is giving away more than $5,000 worth of prizes – such as Yeti coolers, nail guns, Costa sunglasses, HD action cameras, Apple watches and Duckett rod and reel combos – at each event.

To top it off, Atlas Roofing is hosting a yearlong contest with a 1951 Chevrolet 3100 pickup truck as the grand prize. This classic beauty is painted in factory Swift Red and features a five-window cab, whitewall tires with a side-mount spare, all of the optional chrome and stainless trim, and a solid steel frame — and its fully rebuilt engine purrs like new.

The contest, which is open exclusively to Atlas Pro™ Plus contractors, begins Feb. 6 at the International Roofing Expo (IRE) in New Orleans, LA, and continues throughout 2018. To qualify for a chance to win the truck, Atlas Pro™ Plus contractors will earn points through a variety of ways including utilizing the tools available through the Atlas Pro™ Plus control panel and installing Atlas Signature Select Roofing Systems. As part of the promotion, 10 contractors will receive an all-expenses paid trip to the 2019 IRE in Nashville, TN, where one lucky winner will drive off in style in the Asphalt Life truck.

Confirmed cities for the 2018 Asphalt Life Roadshow are:

  • Omaha, NE
  • Dallas, TX
  • Milwaukee, WI
  • New York City, NY
  • Denver, CO
  • Kansas City, MO
  • Charlotte, NC
  • Memphis, TN
  • Orlando, FL

Dates and additional cities will be announced soon.

For the most up-to-date information and to register for Atlas Roofing’s 2018 Asphalt Life Roadshow, visit To learn more about the Atlas Pro™ Plus program, visit