Atlas Roofing Corporation Earns 2017 Brand Builder Award
Receives Gold Award for Best B2B Custom EventG.K. Sharman, Writer
Atlas Roofing Corporation is proud to announce that it has received a Gold Award for Best B2B Custom Event in the 2017 Hanley Wood Brand Builder Awards competition.
Brand Builder Awards honor excellence in marketing in the residential and commercial design and construction industries. More than 80 companies submitted entries in nine categories, including traditional advertising campaigns, social marketing strategies and channel marketing programs. Companies selected for recognition successfully launched campaigns that were not only innovative but also effective in generating sales, motivating buying behavior and inspiring customer loyalty.
“Winning a Gold Award for our marketing efforts is an incredible honor,” said Stan Bastek, Director of Marketing and Sales Development, Atlas Shingles and Underlayment Division. “The Roadshow format that we developed for the 2017 tour is the culmination of eight years of work. Our engaging and informative event has greatly benefitted contractors and building materials suppliers around the country. We are proud to be recognized as a leader and innovator in this highly competitive category.”
The Atlas Roadshow custom event initiative began in 2009 with large-scale events in major cities across the United States and targeted conversion shows in small to mid-size markets. Each event features product and sales training, marketing program updates, presentations from third-party industry resources, giveaways, food and a fun environment that keeps attendees engaged. Members of state and local contractors’ associations are invited to the event so they can network and strengthen connections within the industry.
The award was presented Sept. 12 in Chicago during the Hanley Wood Foundations Conference. Hanley Wood is the premier information, media, event, and strategic marketing services company serving the residential and commercial, design and construction industries. Its Construction Industry Database provides business intelligence and data-driven services. The company also produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions.
A jury of experts from all areas of marketing evaluated the submissions according to pre-determined criteria established prior to the call for entries. Criteria for the B2B custom event category included having defined goals and expected ROI, an integrated marketing plan to acquire the proper audience and integration of a lead-management process to ensure engagement results in nurturing customers to a sale.
- Christopher Yeich, Director of Content Marketing and Editorial Strategy at Dun & Bradstreet
- Angela Waters, Strategic Account Director at Spiceworks
- Michael Krieger, Technology Market & Content Expert
- John DuBois, Freelance writer and Creative Director
Atlas will be kicking off a fresh slate of events in January 2018. For details, please visit AtlasRoofing.com/Roadshow.