Innovation First: Atlas Roofing Unveils Asphalt Shingle Breakthrough
Manufacturer Raises The Bar With New Core4™ Enhanced Polymer TechnologyAtlas Roofing
ATLANTA, March 18, 2019 — Atlas Roofing Corporation is excited to announce the launch of its StormMaster® Core4™ Enhanced Polymer Technology. Available exclusively in Atlas StormMaster Shake and StormMaster Slate shingles, Core4 is the most innovative development in asphalt shingle manufacturing on the market today.
In the early 1990s, Atlas was one of the first companies to manufacture polymer-modified asphalt shingles, known as SBS (Styrene Butadiene Styrene) asphalt technology. Core4 moves beyond SBS to a more enhanced, proprietary polymer technology.
“Atlas has changed the industry benchmark for what an asphalt shingle should be,” says Paul Casseri, product manager for Atlas Roofing. “In other words, we just raised the bar really high.”
As its name implies, StormMaster Core4 Enhanced Polymer Technology consists of four key features:
- PolyCore™ Technology is the science and engineering behind Core4. Made from proprietary enhanced virgin polymers, shingles with Core4 are stronger and longer-lasting than other leading brands, allowing them to perform better with increased consistency and reduced variability.
- FlexCore™ Technology keeps shingles flexible in cold weather. Because of their elasticity, these shingles exceed the industry’s standard tear strength by 50 percent and lay flatter during installation so they seal more effectively. They’re also less susceptible to tearing and cracking, which can lead to blow offs, leaks and compromised long-term roof stability.
- WeatherCore™ Technology gives shingles the durability they need to resist damage from hail and high winds. StormMaster shingles with Core4 pass the UL 2218 Class 4 Impact Rating and offer the highest wind warranty in the industry, with up to a 150 mph wind limited warranty with special application on StormMaster Shake.
- ThermalCore™ Technology mitigates the effects of shingle expansion and contraction due to temperature change, also known as thermal shock. Thanks to this enhancement, shingles with Core4 are less prone to thermal stress degradation which can lead to premature shedding of granules, resulting in accelerated aging and deterioration of the asphalt shingle system.
“These enhanced polymers, at a molecular level, are more advanced in our StormMaster shingles than in any other shingle on the market,” says Stan Bastek, director of marketing and sales development for Atlas Roofing.
The proof is in the decades of laboratory and field tests.
“Results prove that polymer-modified shingles perform better than standard asphalt technology,” Casseri explains. “Our research also shows that starting with a controlled virgin polymer is best versus recycled content, which can adversely affect the shingle’s lifespan.”
Core4 is available within the Atlas premium StormMaster Shake and StormMaster Slate shingle lines, which provide architectural style along with the durability to stand up to the toughest weather conditions. StormMaster shingles also feature the power of Scotchgard™ Protector by 3M, which resists the black streaks caused by algae.
“We’ve been investing in and researching asphalt polymer technology since 1990,” Bastek says. “Atlas continues to evolve our products to give consumers long-lasting curb appeal and reliability on their roofs for years to come.”
About Atlas Roofing
Atlas Roofing Corporation is an innovative, customer-oriented manufacturer of residential and commercial building materials. Atlas has grown from a single shingle-manufacturing plant into an industry leader with 24 facilities across North America. Join the Asphalt Life community and build your business by offering shingles with Scotchgard™ Protector by 3M, the only HOLMES Approved asphalt shingle on the market. For more information, visit AtlasRoofing.com. Stay connected with us on Facebook, Twitter and YouTube.