Atlas Roofing Introduces Natural Expressions
Pinnacle® Pristine Line Offers New Designer Color PaletteTiara Searcy, Marketing
ATLANTA — Atlas Roofing Corporation is pleased to debut its new Pinnacle® Pristine Natural Expressions high-definition color palette.
Natural Expressions’ exhilarating hues are created through a proprietary manufacturing process in which drops of different colors are strategically added to the dragon’s tooth and shim — the parts of the shingle that give it depth and character.
Pinnacle® Pristine shingles featuring the Natural Expressions palette pull from rich, color-reserve blends and are available in five bold, designer shades:
- Coastal Granite – Imagine standing on the windswept coast of Maine and feeling a little thrill to see how the color of the rocks almost matches the pounding seas. This deep gray shingle is anything but neutral.
- Copper Canyon – Drawn to wide-open spaces and big, dramatic vistas? Looking like they came directly from the rugged landscapes of the Old West, these shingles can’t help but inspire a sense of adventure.
- Majestic Shake – Know how historic trees have a certain dignity about them? Some homes do too. Offering a formal, traditional aesthetic, these shingles deliver a look that’s serious without being severe.
- Morning Harvest – Golden sunlight and a market basket overflowing with the bounty of the garden – if anything inspires warmth and contentment, this is it. These golden tones offer a simple message: welcome.
- Summer Storm – The world just seems fresher after a good rain. The air smells clean and rain-washed cobblestone streets shimmer like jewels. These shingles capture that mood of renewed optimism, all with not a cloud on the horizon.
“These colors, which are ‘inspired by nature and designed for you,’ will help homeowners express their personal style on the exterior of their homes,” says Paul Casseri, product manager for Atlas Roofing.
In addition, Natural Expressions shingles include all of the great benefits and features of the Pinnacle Pristine line.
Backed by more than 25 years of proven performance, Scotchgard™ Protector from 3M offers a lifetime limited warranty against black streaks that make roofs look older, tired and ugly. These stains, caused by algae, are prevented thanks to 3M’s copper granules and the way Atlas distributes those granules throughout each shingle.
“Atlas shingles offer the only lifetime warranty against black streaks and stains backed by the power of Scotchgard Protector from 3M,” says Stan Bastek, director of marketing and sales development for Atlas Roofing.
Pinnacle Pristine shingles with the new Natural Expressions palette feature HP42” technology with an enhanced 1 ½-inch Sweet Spot™ nailing area and double FASTAC® adhesive sealant line that provides a 130 mph wind protection guarantee.
“The reason we can accomplish this high-wind warranty is because we’re thermally sealing the back fiberglass mat of this shingle,” Casseri explains. “That’s where all the strength is coming from.”
All Pinnacle Pristine architectural shingles are eligible for the Atlas Signature Select® Roofing System, which includes:
- Atlas WeatherMaster® Ice & Water Underlayment
- Atlas Premium Underlayment
- Atlas Pro-Cut® Starter Shingles
- Atlas Roof Shingles
- Atlas Pro-Cut Hip & Ridge Shingles
Visit AtlasRoofing.com/design to use the Roof and Home Design Studio™ and download the RoofSwap app to see how the new Natural Expressions colors can enhance the look of any roof.
For more information on all of Atlas Roofing’s products, visit AtlasRoofing.com/roof-shingles.