Big Shingle, Big News

Upcoming Atlas Roadshows To Focus On New HP42” Shingle Format

G.K. Sharman, Writer
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The revolutionary HP42” format shingle from Atlas Roofing is big news – so big that the Atlas team is making it a more prominent part of upcoming 2017 Roadshows.

“We want as many contractors as possible to be aware of the benefits of the HP42” shingle format,” said Stan Bastek, Director of Marketing and Sales Development, Atlas Shingles and Underlayment Division. “Because of their size, these shingles are easier to install, making the installation process better and faster for contractors and their crews. Even better, shingles with HP42” technology help contractors realize significant savings on time, materials and labor.”

Atlas Roadshows are half-day events designed to help contractors fine tune the business skills that can increase their job-close rate and maximize customer satisfaction.

At upcoming Roadshows, Bastek will demonstrate HP42” product specifications and how these new shingles can benefit a contractor’s workflow and bottom line. The HP42” format became available in July and is the new standard for the Atlas StormMaster® Shake and Pinnacle® Pristine shingle lines.

Another recent addition to the Roadshows is a session on finance opportunities with GreenSky Financing.

“GreenSky is a business advantage for contractors,” Bastek said. “Being able to offer a trusted financing option means contractors can help their customers afford a better roof with the protection and curb appeal they really prefer.”

Roadshow favorites, including the 3M Scotchgard™ Shingle Sales Specialist certification program, free professional headshots and the popular “What’s That Streaking” game with more than $5,000 in giveaways and prizes, are on the schedule as well.

The next Roadshows are planned for:

  • Tampa, FL – Aug. 3
  • Baton Rouge/New Orleans, LA – Sept. 14