Atlas Roofing Roadshow Rolls Into 2017
In-Depth Sessions Deliver Dividends For ContractorsDiane Peoples, Marketing Communications Manager
Atlas Roofing hit the asphalt for its 2017 Roadshow, visiting 10 cities across the country. The purpose of this annual journey is to help contractors enhance their business skills so they can increase their job close rate while maximizing customer satisfaction.
“Our roadshows are designed to help contractors outshine the competition and maximize closing opportunities,” said Stan Bastek, director of marketing and sales development for Atlas. “We have built a great rapport with contractors through events like these, and we, in turn, learn a lot from them.
“The main purpose of the roadshow is to share our unique and beneficial ideas with everyone while educating contractors about our superior, versatile product line and outstanding marketing programs.”
The 2017 Atlas Roofing Roadshow featured sessions on:
- Becoming a 3M Scotchgard™ Protector Shingle Sales Specialist
- Controling your cash flow (with Genesis Contractor Solutions)
- Setting yourself apart by selling on value — not on price — and landing more jobs
- How HP Shingle Technology saves time and money on installation
- Maximizing social media impact to improve your image, gain leads and increase referrals
Roadshow events provide a unique opportunity for roofing contractors to learn about the newest product innovations and marketing partnerships that can be leveraged from Atlas Roofing.
Professional, FREE headshots were taken of all participants. And, as always, more than $5,000 in giveaways and prizes were awarded to the lucky few who won the hysterically fun roadshow-themed game show, “What’s That Streaking?”
“Stan and his crew of Atlas professionals really impressed me,” said Josh Thompson of Storm Doctors Inc. in Peachtree City, GA. “They had such detailed product knowledge and informative presentations. Although I’ve wanted to go to one of these events for a while, this was the first time I was able to attend. And I'm going home with some incredibly helpful knowledge."
Atlas Roadshows are half-day conventions open to contractors, their staff members and Atlas distribution partners. Registration is required to attend, but admission is free. The 2017 roadshow visited the following 10 cities: Oklahoma City, OK; Minneapolis, MN; Ann Arbor, MI; Nashville, TN; Philadelphia, PA; Pensacola, FL; Austin/San Antonio, TX; Tampa, FL; Baton Rouge/New Orleans, LA; and Dallas, TX.
Visit atlasroofing.com/roadshow for updates on upcoming events.
About Atlas Roofing
Atlas Roofing Corporation manufactures residential and commercial building materials. Our innovative, customer-oriented business has grown from a single facility into an industry-leading roofing shingle manufacturing corporation with 24 plants in North America.