Atlas Shingles With Scotchgard™ Protector Are Now HOLMES Approved
Working Together For Algae-Free RoofsAtlas Roofing
Black streaks caused by algae have been hiding in plain sight on roofs for years because most products don’t address the problem long term. Mike Holmes, professional contractor and TV host on HGTV and DIY Network, and his team are known for insisting on nothing less than the best products for the job. Holmes and his family understand what it takes to make it right the first time.
3M and the Holmes team are determined to increase awareness with homeowners to help eliminate black streaks on roofs for good by naming shingles with Scotchgard™ Protector as a HOLMES Approved product. Atlas shingles featuring Scotchgard Protector by 3M now carry the HOLMES Approved designation.
“I’m proud to partner with 3M and I’m excited to see how far we can take the message,” says Mike Holmes, professional contractor and TV host on HGTV and DIY Network. “Together, we’re going to continue to improve the quality of our homes, increase the value of our homes and change our industry for the better.”
For years, Atlas Roofing has partnered with Scotchgard Protector by 3M, a solution that carries more than 25 years of proven performance to relieve the epidemic of ugly back streaks on roofs across America.
“We’re thrilled that our shingles with Scotchgard Protector have been designated as HOLMES Approved Products,” says Stan Bastek, director of marketing and sales development for Atlas Roofing. “The Holmes name affirms the technology behind the highly recognized and respected Scotchgard brand.
“When The Holmes Group endorses a brand like this, they are telling homeowners that they see the same problem we do: ugly black streaks on roofs reduce curb appeal and home value. We can’t wait to get to work with Mike, Mike Jr. and Sherry to spread the word.”
"The Holmes name affirms the technology behind the highly recognized and respected Scotchgard brand."
The Holmes siblings will undoubtedly engage in some friendly competition by partnering with two Atlas Pro™ Plus contractors to transform homes in need of a curb-appeal facelift. Viewers can tune in to the webisode micro-series later this fall.
“I’m excited about this collaboration,” says Sherry Holmes, contractor, TV host and DIYer. “I love tackling projects around homes that improve curb appeal. This is a great fit for our HOLMES Approved family!”
Mike Holmes Jr. adds: “My dad always says start from the outside in. If you’re taking care of your home, that includes the roof.”
The Power Of Scotchgard
Homeowners can enjoy a roof that will stay beautiful for years by asking their contractor to install Atlas shingles with Scotchgard Protector.
“The Scotchgard brand is synonymous with protection for homeowners, so protection from roof algae is the fulfillment of what that brand promises: a roof free of black streaks that retains its aesthetic appearance,” says Frank Klink, Ph.D., senior laboratory manager, 3M Industrial Mineral Products Division. “Our decades of research into the scientific properties of copper, and field experience with shingle technologies and roof algae, has proven a minimum 10 percent blend of 3M copper-containing granules uniformly distributed across all shingle surfaces, including hip and ridge, are all required for superior protection against algae.”
The Holmes Group recognizes that shingles with Scotchgard Protector offer a long-term solution to help prevent algae growth from taking hold. By addressing the No. 1 appearance-related problem reported to roofing contractors, Atlas shingles with Scotchgard Protector help maintain a roof’s appearance for its lifetime and protect the beauty of a home.