All In The Family

How Asphalt Lifers Are Building Their Legacies

Angie Lewis, Writer
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For many contractors, roofing runs in their blood. Having learned the trade from their fathers, sons and daughters are continuing their family legacies.

In addition to the basics, this next generation is learning how the Atlas Pro™ Plus program provides the tools and incentives their dads rely on to help them grow their family businesses.

“[With the help of Atlas,] we went from nobody ever heard us to the No. 1 roofing company in our region,” says Ken Reed of R&K Certified Roofing of Florida.

Pro contractors know what it takes to thrive in the industry and share that knowledge with their family successors.

“The secret sauce to the success is keeping the customer happy, doing the right thing and using the right products,” says Dane Meyeraan of Total Construction and Maintenance in Minnesota.

Watch the video to hear how Atlas is helping roofing contractors build and carry on their business legacies.

For more information about Atlas Roofing products, visit