The Asphalt Life Podcast: Episode 11


Atlas Roofing
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In this episode, we took some of the best parts of our webinar on how to become a FORTIFIED Roof Certified Contractor. Fred Malik, managing director for FORTIFIED Building Products, and Mark Zehnal, senior roofing specialist for the Insurance Institute for Business & Home Safety (IBHS), enlightened us on everything from qualifying Atlas products to excellent homeowner incentives. Listen to learn more about this great program and how you can stand out from your competitors!

To watch the webinar in its entirety, go to:

The Asphalt Life Podcast - Ep. 11

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Episode hosts:
Alex Dale, regional sales manager for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Paul Casseri, product manager for Atlas Roofing

Episode guests:
Fred Malik, FORTIFIED leader
Mark Zehnal, FORTIFIED trainer

FORTIFIED resources and training:

Read about Atlas Pro™ and FORTIFIED Wise contractor Ben Murphy:

Enter the Roof It Right sweepstakes:

Discussion topics:
(1:12) Welcome
(3:52) Roof It Right sweepstakes
(6:32) Introductions
(7:36) The effects of natural disasters
(12:27) FORTIFIED in the market
(15:09) Not just for hurricanes
(16:58) Win at the kitchen table
(17:41) Becoming a FORTIFIED Wise roofer
(20:44) The two primary standards/versions of FORTIFIED
(22:03) Kinds of properties eligible for FORTIFIED
(23:05) Third-party certification
(24:30) Components of/creating a FORTIFIED roof
(27:41) Atlas products that meet FORTIFIED requirements
(28:32) Proper underlayment
(31:19) Handling high winds
(33:33) Approved/compatible tape
(34:57) Edge detailing and shingle products
(35:46) FORTIFIED incentives
(40:06) Cost considerations
(43:12) Resources