The Asphalt Life Podcast: Episode 21

On The Highway To Hail

Atlas Roofing
Reading Time: 2 minutes
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Is your business ready for storm season? Jumpstart the year by attending CompanyCam’s Highway to Hail roadshow and network with roofing industry experts who can help your company weather Mother Nature’s worst.

In this episode, Tiara Searcy, content and digital marketing manager for Atlas Roofing, sits down with Laura Nelson, vice president of marketing for Signpost, and Tim Conley, chief marketing officer for Contractor Dynamics. All three are panelists at this year’s event, where they address topics such as establishing and differentiating your brand, hyperlocal targeting and reviews, referrals and re-marketing.

Sponsored by Hail Trace, Atlas Roofing and Beacon Roofing Supply, Highway to Hail 2020 runs from Jan. 20 to March 10 and includes stops in 10 cities. For tour dates and more information, visit

The Asphalt Life Podcast - Ep. 21
On The Highway To Hail

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Episode host:
Tiara Searcy, content and digital marketing manager for Atlas Roofing

Episode guests:
Laura Nelson, does give a damn about a bad [brand] reputation
Tim Conley, won’t back down [from marketing]

Discussion topics:
(0:38) Introductions
(4:27) Building a marketing foundation — strategies + implementation
(9:18) Brand reputation
(12:14) Reward programs
(13:25) Keys to success