The Asphalt Life Podcast: Episode 3
Drive Your Digital MarketingAtlas Roofing
In this episode, we share some of the best parts of our webinar with Contractor Dynamics founder Joe Hughes, who helps construction companies leverage their digital marketing to improve and grow their businesses. Joe describes how contractors can use search engines and social media to gain leads for their roofing products and services. He breaks down the digital marketing landscape and explains why most digital marketing doesn’t work. He also covers the six components roofing contractors need to build a brand their market trusts.
Watch the webinar in its entirety.
Tiara Searcy, content and digital marketing manager for Atlas Roofing
Joe Hughes, digital marketing guru
(1:22) Search vs. social
(3:15) Google AdWords
(4:41) Facebook ad campaigns
(5:26) Understanding your market
(8:05) Setting goals for growth
(9:03) Marketing math
(12:56) Developing your web presence
(15:55) Database marketing (following up and capturing leads)