The Asphalt Life Podcast: Episode 8

What Is A Brand?

Atlas Roofing
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In this episode, Stan and Tiara chat with Joe Hughes of Contractor Dynamics, which helps construction companies improve their digital marketing to grow their businesses. Learn what a brand is — and, perhaps more importantly, what a brand is not. Discover the roles company culture, customer communication, pricing and perceived value play in building a successful roofing brand.

The Asphalt Life Podcast - Ep. 8
What Is A Brand?

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Episode hosts:
Stan Bastek, national sales director for Atlas Roofing
Tiara Searcy, content and digital marketing manager for Atlas Roofing

Episode guests:
Joe Hughes, brand boss

Contractor Dynamics:

Discussion topics:
(1:43) What is a brand?
(4:37) Brand building for contractors
(6:36) Tangible vs. intangible factors
(7:31) Building a team/culture
(10:54) Customer communication + key messaging
(14:49) Go-to-market strategy + pricing
(17:16) Best, better, good
(19:51) Building company value + the power of consumers
(22:44) Marketing language + perceived value
(27:11) Starting simple
(28:37) Free social media marketing
(29:37) What is Contractor Dynamics?