Atlas Roofing Corporation Partners with Mike Holmes and 3M for Season 2 of "Roof It Right"

Reboot of Popular Web Series Includes Chance to Win $3,000 in Cash and Prizes

Atlas Roofing
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ATLANTA, Sept. 8, 2021 — Atlas Roofing Corporation is excited to announce the release of Season 2 of its “Roof It Right” web series, as well as the chance for contractors to win part of $3,000 in cash and prizes.

Season 1 of “Roof It Right,” hosted by Mike Holmes Jr. and Sherry Holmes, son and daughter of professional contractor and TV host Mike Holmes, first aired in 2019 and documented the replacement of two ugly, streaky roofs using Atlas shingles featuring Scotchgard™ Protector by 3M. Each episode included interviews with the homeowners, as well as their AtlasPRO™ contractors, George Boudreaux, owner of Pelican Roofing in Lafayette, LA, and Kyle Grasso, president of A-Team Roofing in Collierville, TN.

The new season offers a fresh perspective on the original mini-series, which includes new commentary from Mike Holmes, himself.

“We are extremely proud of our relationship with 3M and Mike Holmes, as well as our shingles with Scotchgard™ Protector — which are a HOLMES Approved Product,” says Stanley Bastek, vice president of sales and marketing for Atlas Roofing’s Shingles and Underlayments Division. “This year, along with the reboot of the series, we are giving contractors access to the ‘Roof It Right’ Homeowner Resource Guide, which is a list of our best resources for leveraging the Holmes brand to help them build their businesses.”

Contractors can download these resources at Asphalt-Life.com/RoofItRight and watch episodes weekly on Atlas Roofing’s YouTube page.

Atlas Roofing is also putting contractors to the test to see how they “Roof It Right.” In conjunction with each week’s episode, Atlas will ask contractors to complete a simple challenge (e.g., sharing a photo on social media) that makes them eligible to win part of $3,000 in cash and prizes, including exclusive Atlas gear, Atlas Bucks, a custom 10x10 tent, and other roofing materials.

Season 2 of “Roof It Right” includes five episodes, which will air every Thursday at 3 p.m. Eastern Daylight Time, beginning Sept. 9.

About Atlas
Atlas is an innovative, customer-oriented provider of asphalt shingles, roof underlayments, rigid expanded polystyrene and polyiso insulation, geofoam, cold chain, protective packaging, lost foam, and cutting-edge coated and paper facers and underlayments for a diverse set of markets. Atlas has grown from a single asphalt shingle manufacturing facility to 36 facilities in North America with worldwide product distribution. Products from the company’s four major divisions, Polyiso Roof & Wall Insulation, Shingle & Underlayment, Molded Products, and Web Technologies, are manufactured in state-of-the-art facilities and shipped from its network of manufacturing plants and distribution facilities in the United States, Canada, and Mexico.
For more information, please visit www.atlasroofing.com.

3M and Scotchgard are trademarks of 3M