Manufacturer Expands the Use of Its Proprietary Enhanced Polymer Technology to Include More Products
ATLANTA, March 9, 2021 — Atlas Roofing Corporation is excited to announce the launch of its StormMaster® Hip & Ridge shingle featuring the company’s proprietary Core4® Polymer Modified Technology, which allows the shingle to provide extra strength, flexibility, durability and extreme weather resistance.
Atlas Roofing, an innovator in shingle technology, says Core4® surpasses standard styrene butadiene styrene (SBS) asphalt for overall better rooftop performance. By including Core4® in its hip and ridge shingle lines, Atlas further raises quality and performance expectations across the industry.
Core4® Technology — only available in the StormMaster® Shake shingle line — is manufactured with polymers enhanced at a molecular level that help shingles stand up to the most severe weather conditions. StormMaster® Shake and StormMaster® Hip & Ridge feature 3M™ Scotchgard™ Protector for long-lasting defense against black streaks caused by algae.
“With the addition of our Core4® technology in StormMaster® Hip & Ridge, Atlas is again underscoring its commitment to providing the best quality shingles on the market,” says Stan Bastek, vice president of sales and marketing for Atlas Roofing’s Shingle & Underlayment Division. “Our research-driven results show Core4® technology outpaces standard asphalt technology.”
Introduced in 2019, Core4® incorporates a proprietary blend of enhanced virgin polymers to create four primary features:
- PolyCore® Technology creates stronger shingles that last longer and perform with increased consistency and less variability.
- FlexCore® Technology allows shingles to bend and flex in cold temperatures, particularly when others crack and tear.
- WeatherCore® Technology provides shingles with strength and resilience to withstand winds up to 150 mph and hail damage.
- ThermalCore® Technology drives shingle stability, reducing the effects of expansion and contraction caused by extreme temperature changes.
StormMaster® Hip & Ridge colors match StormMaster® Shake shingles and will continue to provide homeowners with the same stunning curb appeal they expect from Atlas.
StormMaster® Hip & Ridge shingles are now a required component of the Atlas Signature Select® Roofing System for StormMaster® Shake or Pinnacle® Pristine installations. StormMaster® Hip & Ridge are covered by the Atlas Lifetime Algae Resistance Limited Warranty.
About Atlas Roofing
Atlas is an innovative, customer-oriented provider of asphalt shingles, roof underlayments, rigid expanded polystyrene and polyiso insulation, geofoam, cold chain, protective packaging, lost foam, and cutting-edge coated and paper facers and underlayments for a diverse set of markets. Atlas has grown from a single asphalt shingle manufacturing facility to 36 facilities in North America with worldwide product distribution. Products from the company’s four major divisions, Polyiso Roof & Wall Insulation, Shingle & Underlayment, Molded Products, and Web Technologies, are manufactured in state-of-the-art facilities and shipped from its network of manufacturing plants and distribution facilities in the United States, Canada and Mexico. For more information, visit www.atlasroofing.com.