Winter Roof Inspections
Tips for ContractorsMichael Lawson, Writer
Depending on where your roofing contracting business is located, the winter months can be a time of workflow slowdown or transition. In warmer climates, where snow isn't a factor, contractors can install new roofs all year long. In colder climates, freezing temperatures and the snow and ice that accompany them can mean temporary slowdowns in business. However, the precipitation accompanying storms can cause a steady stream of new jobs, either reroofs or repairs. Ice dams, snow build up and clogged gutters are major hazards to any roofing system, and are a leading cause of winter roof damage.
Regardless of what part of the country you work in, you can help keep a steady flow of business year round by emphasizing to homeowners the need for winter roof inspections. As a roofing contractor, performing inspections during the winter gives you the perfect opportunity to create new business, whether it’s a simple roof repair or complete re-roofing.
Promote Winter Roof Inspections
The goal is to make homeowners — everyone from past customers to new prospects — aware of the importance of regular seasonal roof inspections. Make it a habit to explain to all your clients how a bit of prevention and maintenance invested into their home can be a wise move, especially if the roof is more than fifteen years old. Most people would prefer to use the same contractor that originally installed their roof, provided they had a good experience. If you're a confident social networker, consider using Facebook, Twitter or other platforms to push out a brief message letting clients (existing or potential) know who to turn to — you. If traditional marketing is more your style, try a doorknob hanger or flyer to promote your services. Even magnetic signage for your truck can work, and is budget friendly. Whatever advertising means you use, keep it simple — a brief message, such as "Don't Wait Until It's Too Late To Repair. Get Your Roof Inspected Now!" will work.
After the Storm
You can also promote inspections post-storm. After harsh snowstorms, a roof may look fine on the surface but weakened areas, hidden cracks and weathered surfaces all become more vulnerable under the weight of snow and ice. Once the storm and the snow clear, homeowners may see signs of damage and become concerned. They need a reputable contractor to help them investigate potential after-storm problems.
Make the winter slowdown your primetime for scheduling roof inspections through smart promotion, word of mouth referrals and other affordable marketing means ideal for roofing contractors.
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