Archive

• December
  • A Look Back at 2022
  • Biting Waters
  • Giving Back to Our Roots
  • A "Live, Roof, Play" Holiday
• November
  • The Asphalt Life Podcast Replay: Diamond in the Rough
  • Give, Roof, Play
  • Things Are Getting Hairy!
  • Is Your Home Ready for Jack Frost?
  • Wild Winter Stews
  • Snuggle Up!
• October
  • The Asphalt Life Theatre Presents...
  • Burn, Baby Burn!
  • When All Hail Breaks Loose
  • Atlas Insider: Hispanic Heritage Month
  • Got Game?
  • The Asphalt Life Podcast Replay: Knock Knock
  • Will My Carrier Drop Me?
• September
  • Passionate Pride
  • Hurricane Halftime
  • The Year of "The Play"
  • Don't Just Take Our Word for It...
  • The Asphalt Life Podcast Replay: ProForce Elite Sales Reps (Part 2)
  • Professional Partyers
  • The Perfect Palette
  • Falling Back (and Looking Ahead)
  • Atlas Storm Center: Making Mother Nature Work for You
• August
  • Ruff Life
  • New Horizons
  • Fishing for the "Big One"
  • Heat Health 101
  • #GolfForeLife
  • C'Mon In — The Water's Fine!
  • Atlas Insider: Adam Simpson, Senior Operations Manager (Franklin, OH)
• July
  • Racing Toward the Checkered Flag
  • The Asphalt Life Podcast Replay: ProForce Elite Sales Reps (Part 1)
  • Breaking the Stigma
  • Heat Inspection
  • Hot Climate, Cool Roof
  • Keep Your Cool
• June
  • Summertime Stressors
  • Harnessing Sunshine
  • The Asphalt Life Podcast Replay: SEO (Part 2)
  • Summer of Atlas
  • 2021-2024 Building Codes: Roofing Provisions
  • Atlas Roofing Will Be the Title Sponsor of the ARCA Menards Series Race in August 2022
  • Solar Charged
  • Atlas Roofing Recognized by ARMA for Accident Prevention
  • The Asphalt Life Podcast Replay: SEO (Part 1)
  • Why Atlas? | Part 5
• May
  • Atlas Insider: Samantha Stratman, Sales Rep (IA)
  • Atlas Insider: Brad Bellamy, Sales Rep (TX)
  • Off the Hook
  • The Asphalt Life Podcast Replay: Diamond Contractors (Part 2)
  • April Showers Bring May Flowers — and Possible Roof Damage
  • Hammer Time with Paul: Episode 15
  • Brighten Up!
  • Why Atlas? | Part 4
  • Pinnacle® Pristine: Made in the USA
• April
  • Focus on Fitness — It's Never Too Late!
  • The Asphalt Life Podcast Replay: Diamond Contractors (Part 1)
  • Atlas Polyiso Insulation and Shingles Enhance Ventilation, Durability and Aesthetic for Illinois Church Reroof
  • So, You've Hired a Roofing Contractor — Now What?
  • Refund? Reroof!
  • Spring Into Roofing Season
  • The Asphalt Life Podcast Replay: Let's Get Physical
  • Why Atlas? | Part 3
• March
  • Hog Wild
  • A Stylish, Beautiful Look That Lasts
  • Spring Cleaning? Don't Forget Your Roof!
  • We're Back, Baby!
  • Why Atlas? | Part 2
  • Booze Clues
• February
  • How to Avoid Sticker Shock
  • Why Atlas? | Part 1
  • A Shingle by Any Other Name...
  • Atlas Roofing Celebrates 40 Years of Unparalleled Quality, Innovation
  • Asphalt Life Truck Giveaway
• January
  • Atlas® Roofing Corporation Unveils New Brand As Company Celebrates 40th Anniversary
  • Pre-Job Preparation
  • Prepared for Life
  • Roof Storm Damage Checklist
  • Make Your Voice Heard!
  • Beating the Blues
  • Atlas Roofing Adds Three New Ventilation Products to Its Offerings
  • FlexCore™ Technology
  • The Atlas Yearbook
  • Not Child’s Play
  • Hammer Time with Paul: Episode 14

• December
  • The Atlas Insider: Franklin, OH - Part 2
  • Warmth on the Ice
  • Hammer Time with Paul: Episode 13
  • The Atlas Insider: Franklin, OH - Part 1
  • Faith – and a New Roof
  • Winter Roof Inspections
  • Roof It Right: Season 2 - WATCH NOW
  • Winter Roof Check-Up
  • Training Resources to Help You Be a Better Business Owner
• November
  • Hammer Time with Paul: Episode 12
  • Providing Care for the Uninsured
  • Beyond Thankful: Asphalt Lifers' Turkey-Day Traditions
  • My Achin' Back!
  • The Asphalt Life Podcast: Episode 40
  • Contractor Interviews: Part 4
  • 7 Tips for Deep-Frying a Turkey
  • One for All and All for Humanity
  • Ice Dams No More!
• October
  • From Dairy To Marry
  • After the Hunt
  • The AtlasPRO Portal
  • Software That Adds Up
  • Restoration of Hope
  • AtlasPro Webinar: TIME TO GROW: Successful Lead Generation & Closing Tips to Increase Your Closing by 50%
  • Don't Chill Out!
  • How to Stretch Your Dollars and Enhance Your Brand
• September
  • Cabin Fever
  • Contractor Interviews: Part 3
  • Oh, Deer!
  • Contractors Doing Good: Part 3
  • The “Honey-Do” List
  • Go Fish!
  • The Asphalt Life Podcast: Episode 39
  • Roof It Right With The Holmes Family
  • Atlas Roofing Corporation Partners with Mike Holmes and 3M for Season 2 of "Roof It Right"
  • Strategies for Project Management
  • Hit the Links
• August
  • E.P.I.C. Momentum: Every Person Is Crushin'
  • Smarter Roofing
  • Atlas Roofing Corporation Continues Construction of New Shingle Laminating Line
  • Basic Roofing Guide For Homeowners
  • The Art Of Upselling
  • Roofers and Their Woofers
  • Right Place, Right Time
  • Leaving Your Business Legacy
• July
  • #SummerOfAtlas
  • Steep-Slope Strategies
  • Answered Prayers
  • Get Lit!
  • 'Tis the Season — for Storms!
  • Let The Light In
  • How to Maintain Business with Maintenance Agreements
  • Oh, You Shouldn't Have!
• June
  • The Asphalt Life Podcast: Episode 38
  • Summertime "Ooh"s
  • Keeping It All in the Family
  • The Strength Beneath The Beauty
  • The Great Balancing Act
  • Cool Threads
  • New Beginnings Construction Wins the Best Roofing Company 2021
  • The Asphalt Life Podcast: Episode 37
  • Tobacco-Juicing
  • Synthetic Underlayment
  • The Asphalt Life Podcast: Episode 36
  • Don't Be Blown Away
• May
  • On Target
  • Asphalt Shingles
  • The Asphalt Life Podcast: Episode 35
  • Contractor Interviews: Part 2
  • Do It Yourself or Hire a Contractor?
  • How to Deal with Problem Employees
  • SEO 101
  • AtlasPro Webinar: Close More Sales and Grow Your Business with Homeowner Financing
  • Protection With Style
• April
  • National Alcohol Awareness Month Shines a Light on Alcoholism in Construction
  • Insta Your Way!
  • AtlasPro Webinar: Maximize the Curb Appeal - Leverage Design to Capture Leads & Close the Sale
  • The Lowdown On What’s Up Above
  • Listen to Your Heart (and Other Advice from Top Cardiologists)
  • 2021 Colors of the Year
  • Five-Star Service
  • Not All Shingles Are Created Equal
• March
  • Customer Service
  • Milestone Moment
  • AtlasPRO+™ Webinar: Essentials of Digital Marketing
  • The Asphalt Life Podcast: Episode 34
  • Show Off with Atlas
  • Contractor Interviews: Part 1
  • Harness the Power of the Atlas Web Injector!
  • Atlas Roofing Debuts New StormMaster® Hip & Ridge Shingles with Core4™
• February
  • Go Ahead and Vent!
  • The Asphalt Life Podcast: Episode 33
  • Pay Attention to What's Underneath
  • Josh Eaker and Josh VanDusky Promoted to National Contractor Program Managers for Atlas Roofing Corporation
• January
  • Help for Habitat
  • Atlas Shingles Color Selector Guide
  • A Look Back and Ahead in Roofing
  • Atlas Roofing Corporation Announces New State-of-the-Art Shingle Laminating Line in Ardmore, OK

• December
  • Show Us Your Ride
  • The Other Pandemic: Part 1
  • The Other Pandemic: Part 2
  • Contractors Doing Good: Part 2
  • Business in the Front, Party in the Back
  • Get With The Program
  • Cathy Capellan Promoted to Regional Sales Manager
• November
  • AtlasPRO+™ Webinar: How to Get on "TRAC" with the NRCA
  • AtlasPRO+™ Webinar: HailTrace
  • Testimonial Touchdown 2020
  • Gus Harkins Promoted to Director of National Accounts
  • Roofers, Start Your Beards!
  • The Asphalt Life Podcast: Episode 32
  • Stephanie Daniels Promoted to National Director of Business Development
  • Roofing's Next Generation: 2020 Edition
• October
  • 5 Ways to Maximize Efficiency
  • AtlasPRO+™ Webinar: The Science of Weather and Shingle Resiliency
  • The Power of Scotchgard in Your Market
  • 16,000 FORTIFIED Roofs in Alabama Stand Up to Hurricane Sally
  • 3 Ways to Prepare Your Business for the Unexpected
  • AtlasPRO+™ Webinar: Pro Portal Virtual Training
  • The Asphalt Life Podcast: Episode 31
• September
  • Fire It Up
  • Atlas Roofing Announces Partnership with Veterans Community Project
  • Contractors Doing Good
  • Hammer Time with Paul: Episode 10
  • The AtlasPRO Shop
  • AtlasPRO+™ Webinar: Supplementing Essentials - Part 2
  • Oh, Snap!
  • Roofs for Teachers: Sheila Ford Story
  • The Four Components of a Roof
• August
  • Atlas Essential
  • Hammer Time with Paul: Episode 9
  • AtlasPRO+™ Webinar: How to Protect Your Profits When Doing Insurance Work
  • The Asphalt Life Podcast: Episode 30
  • One Voice, United For Change
  • Atlas Joins NRCA's One Voice Initiative
  • Hammer Time with Paul: Episode 8
  • AtlasPRO+™ Webinar: The Top 10 Marketing Mistakes You May be Making in 2020
  • Planning for Success
  • How to Ensure Your PPP Loan Becomes a Forgivable Loan
  • The Asphalt Life Podcast: Episode 10
• July
  • The Asphalt Life Podcast: Episode 29
  • The Asphalt Life Podcast: Episode 28
  • The Asphalt Life Podcast: Episode 27
  • Atlas Roofing Launches TruRidge® and HighPoint® Roof Ventilation Products
  • Supplement Like a Pro
  • Welcome to Your New & Improved Asphalt Life!
  • The Asphalt Life Podcast: Episode 26
  • Kirk Villar Announces Retirement, Stanley Bastek Named Atlas VP of Sales & Marketing
  • The Asphalt Life Podcast: Episode 25
  • Sun Power
• June
  • AtlasPRO+™ Webinar: STORM SEASON - StormMaster® Shake Shingles Pass the Test
  • The Asphalt Life Podcast: Episode 24
  • AtlasPRO+™ Webinar: How to Help Contractors Win
  • Understanding Shingle Ratings
  • Understanding Underlayment Types & Applications
• May
  • AtlasPRO+™ Webinar: How to Generate a Consistent Flow of Inbound Opportunities from Social Media
  • AtlasPRO+™ Webinar: The New Atlas Design Studio
  • AtlasPRO+™ Webinar: Real Talk on the Issues with State and Local Associations - COVID-19 (Series 1)
• April
  • Comfy & Cool
  • The Asphalt Life Podcast: Episode 23
  • AtlasPRO+™ Webinar: The End of the Beginning - Tips for Dealing with COVID-19 Today and Tomorrow
  • AtlasPRO+™ Webinar: Pivoting to Remote Sales
  • AtlasPRO+™ Webinar: 5 Steps to Make Financing Simple
  • On and Beyond the Fairway
  • Don't Just Survive — Thrive!
  • AtlasPRO+™ Webinar: Virtual Lead Generation with Geo-Targeting
  • How To Run Your Business Remotely
  • To Hail With It!
  • The Asphalt Life Podcast: Episode 22
  • Women In Roofing
  • AtlasPRO+™ Webinar: Becoming an Effective Virtual Contractor
  • AtlasPRO+™ Webinar: Successful Selling Remotely
• March
  • Nailing Down Talent
  • Coronavirus Outbreak
• February
  • AtlasPRO+™ Webinar: How to Get Ahead of Your Cash
  • New Decade, New Decor
  • Data-Based Jobs
  • Brrring On The Cold Weather
  • Repair Or Replace?
  • How To Recruit The Best Sales Talent
  • AtlasPRO+™ Webinar: Consumer Choice & Premium Products
  • Helping Hands
  • AtlasPRO+™ Webinar: Google 101
• January
  • The Asphalt Life Podcast: Episode 21
  • AtlasPRO+™ Webinar: 5 Elements of a Perfect Sales Quote
  • IBHS Ranks Atlas Roofing Product No. 1 For Hail Resistance
  • Hammer Time With Paul: Special Edition
  • The End Of Deductible Eaters

• December
  • Enhanced Protection For Peace Of Mind
  • The Asphalt Life Podcast: Episode 20
  • Home Sweet Holmes: A Year In Review
  • Winter Business Strategies - Part 1
  • The Asphalt Life Podcast: Episode 17
  • Making The Right Connections
  • Sea For Yourself
  • Winter Business Strategies - Part 2
  • Winter Business Strategies - Part 3
  • The Need For Speed
  • AtlasPRO+™ Webinar: EagleView
  • Roofing Disruptors
  • Small Detail, Big Deal
  • The Asphalt Life Podcast: Episode 19
  • The Asphalt Life Podcast: Episode 18
  • Flashing Best Practices
• November
  • How To Choose A Roofer
  • AtlasPRO+™ Webinar: Simplify Your Sales Process
  • Don't Get Iced By Winter
  • Asphalt Vs. Metal Roofs
  • The Asphalt Life Podcast: Episode 15
  • A Life Returned
  • On Deck
  • The Asphalt Life Podcast: Episode 16
  • AtlasPRO+™ Webinar: Branding Your Business
• October
  • Atlas Roofing Goes Pink, Raises Over $160,000 Toward Finding a Cure During Breast Cancer Awareness Month
  • Value Is Everything
  • Living The Dog’s Life
  • The New & Improved RoofSwap! App
  • AtlasPRO+™ Webinar: Building a Successful Sales Team
  • Sprinting Through The Asphalt Life
  • Live, Roof, Play Summer Series: Part 8
  • Hammer Time With Paul - Episode 7
  • Shingles, Supplies, Support
  • Perfect Nailing
• September
  • A Key Component To Business Building
  • The Asphalt Life Podcast: Episode 14
  • How To Upcycle Asphalt Shingles
  • AtlasPRO+™ Webinar: Homeowner Financing
  • Summer Kitchens
  • The Asphalt Life Podcast: Episode 13
  • Handling The Surge
  • Roofing's Next Generation: 2019 Edition
  • The Asphalt Life Podcast: Episode 11
  • Maneuvering Mansard
  • Increasing Brand Power With Mike Holmes And Scotchgard™ Protector
  • Live, Roof, Play Summer Series: Part 7
• August
  • Don't Be Rocked By A Hurricane
  • Live, Roof, Play Summer Series: Part 6
  • Roofing It Right
  • Trending With Tiara: Customer Reviews - Part 2
  • Hammer Time With Paul - Episode 6
  • The Asphalt Life Podcast: Episode 12
  • The Importance Of Research
  • Earning The HOLMES Approved Product Designation
  • Atlas Roofing's Summit 60® Underlayment Goes Pink For Breast Cancer Awareness
  • A Lifetime Of Beauty
  • Live, Roof, Play Summer Series: Part 5
  • AtlasPRO+™ Webinar: Maximize Your Website
  • Atlas Roofing Partners With NRCA
  • Bigger, Faster Design
  • Mike Holmes Jr. And Sherry Holmes Roof It Right
  • AtlasPRO+™ Webinar: LIVE Holmes on Homes
• July
  • AtlasPRO+™ Webinar: Sales 101 Series - Training the Trainer
  • Hammer Time With Paul - Episode 5
  • Wrap It Up
  • Teaching Homeowners To Be Proactive
  • Live, Roof, Play Summer Series: Part 2
  • Customer Communication - Part 1
  • Live, Roof, Play Summer Series: Part 4
  • Stubborn, Sticky Underlayment
  • The Craft Of Beer
  • Create Instant Curb Appeal
  • Live, Roof, Play Summer Series: Part 3
  • All In The Family
  • Taking Pride In Your Work And Owning Your Mistakes
  • Avoid These Pet Peeves
  • WeatherCore™ Technology
• June
  • New Shingles For Historic Homes
  • Storm Watch
  • The Science Of Hydration
  • Proving Their Worth
  • AtlasPRO+™ Webinar: Exit Planning
  • Live, Roof, Play Summer Series: Part 1
  • The Asphalt Life Podcast: Episode 9
  • Trending With Tiara: Customer Reviews - Part 1
  • AtlasPRO+™ Webinar: Get 10 Leads in 30 Days
  • Bringing The Inside Outside
  • Get Your Passport Ready!
  • Is Your Roof Ready For Hurricane Season?
  • AtlasPRO+™ Webinar: Build FORTIFIED Tough
• May
  • Cheers To New Beers!
  • The Asphalt Life Podcast: Episode 8
  • RoofSwap! App Now Available
  • Rise Above
  • Veterans Helping Veterans
  • The Atlas Roofing Guide To Flashing
  • Dirty Work
  • The Asphalt Life Podcast: Episode 7
  • The Asphalt Life Podcast: Episode 6
  • The One That Won’t Get Away
  • ThermalCore™ Technology
  • AtlasPRO+™ Webinar: Facebook Advertising Deep Dive
  • Joy Rides
  • When The Wind Blew
  • Spotlighting Skilled Trades
  • Roaming Eats
  • Roofing Day In D.C. 2019
• April
  • The Devil Is In The Details
  • AtlasPRO+™ Webinar: The Power of Differentiation
  • Sun Roofs
  • Rush Season
  • The Asphalt Life Podcast: Episode 5
  • PolyCore™ Technology
  • The Claim Game
  • Go, Speed Racer!
  • The Pinnacle Of Style
  • The Atlas Insider: Great People, Great Passion, Great Stories
  • Building New Futures For Texas Families
  • Customer Communication - Part 2
  • Bye Bye, Black Streaks!
  • Attic Ventilation
  • Choosing Your New Roof
• March
  • David Smith: One Lucky Contractor
  • The Big Concern For The Roof Deck
  • The Asphalt Life Podcast: Episode 4
  • What’s The Big Difference?
  • Leading The Charge
  • Innovation First: Atlas Roofing Unveils Asphalt Shingle Breakthrough
  • It Takes A Village
  • A Really Big Deal
  • The Asphalt Life Podcast: Episode 3
  • Big Business
  • The Asphalt Life Podcast: Episode 2
  • AtlasPRO+™ Webinar: Maximize the Residential Claim
  • Turbo Charge Your Website
  • The Asphalt Life Podcast: Episode 1
  • We're On The Air!
  • A True Partnership
  • AtlasPRO+™ Webinar: The Claim Game
  • Hammer Time With Paul - Episode 3
  • Reach The Peak
• February
  • Nailing It!
  • AtlasPRO+™ Webinar: Jobsite Documentation
  • Video Like A Pro — Episode 2
  • The Pros Know
  • Winding Down For The Season
  • Hammer Time With Paul - Episode 1
  • AtlasPRO+™ Webinar: Building the Right Sales Team
  • How To File A Home Insurance Claim
  • Manila Community Center
  • Help With Yelp
  • What’s In A Look?
  • A Family Legacy
  • Restoring History
  • Understanding Roof Underlayment
  • Satisfaction Guaranteed
  • Not Created Equal
  • Give It To Me Straight, Doc!
  • A Beautiful Kentucky Home
• January
  • Supporting A Higher Profile For Women In Roofing
  • Protect Your Reputation
  • Where Style Meets Protection
  • Brittany Get Your (Nail) Gun
  • Know The Differences
  • AtlasPRO+™ Webinar: Hail Yeah
  • Return To Glory
  • Reduce Roof Maintenance
  • Pine Island Villas Get Complete Atlas Roof Systems
  • Video Like A Pro — Episode 1
  • The Sweet Spot™
  • Financing 101 For Contractors
  • The Ties That Connect

• December
  • HGTV And DIY Network Star In Music City For 2019 IRE
  • Leave No Man Behind
  • Protect Your Investment
  • Phase Two Begins On Veterans Housing Village
  • Science Vs. Streaks
  • A Safe Place To Stay
  • Mastering The Curve
  • Black Is The New Black
  • Pitching In
  • Social Media On A Shingle
  • Sherry Holmes Attends National Women In Roofing Day
• November
  • Roofing’s Next Generation: 2018 Edition
  • Raising The Roof
  • So Many Choices
  • Atlas Shingles With Scotchgard™ Protector Are Now HOLMES Approved
  • Distributing Goodwill
  • Wake Up Your Marketing With Mike Holmes!
  • Leaving Your Business Legacy
  • Release The Hounds!
  • Bigger Is Faster
  • Leaving Your Business Legacy
• October
  • Atlas Roofing Introduces Natural Expressions
  • Get Your Mind In The Gutter!
  • Hurricane Force
  • Download Convenience
  • Hammer Time With Paul - Episode 2
• September
  • Beauty That Lasts
  • Party In The Parking Lot
  • The Last Line of Defense
  • Atlas Pro™ Plus Has Its Rewards
  • Righting The Wrongs
• August
  • Atlas Roofing Acquires ACH Foam Technologies
  • Shingles And Security
  • Don’t Be Left In The Dark
  • Bigger Is Better
  • Size Matters
  • Heads Up! Drones Are Inbound
• July
  • Nice And Neutral
  • Customer Satisfaction
  • Royal Palace
  • Gutter Covers
  • Build Your Brand With Stan
  • The Atlas Insider: Great People, Great Passion, Great Stories
  • Innovative Roofs
  • Green Momentum
  • Designed To Protect
• June
  • Invest In Your Roof With Architectural Shingles
  • Culture And Refinement
  • Technology Over Tradition
  • The Asphalt Lifers
  • Aspen Ridge Protected By Signature Select®
  • Atlas Roofing Corporation Announces New Partnership With HOVER
  • Can You Take The Heat?
  • Care For Your Roof
• May
  • NASCAR KC Masterpiece 400
  • Atlas Roofing Debuts Legend® Shingles
• April
  • Spring Forward
  • Growing The Future
• February
  • There’s No Place Like “Home Town”
  • The Atlas Insider: Great People, Great Passion, Great Stories
  • Small Steps, Big Difference

• December
  • Hurricane Katrina Recovery Continues
• November
  • Priority No. 1
  • Buy A Roof, Give A Roof
• September
  • There’s No Place Like Home
  • Atlas Employees Open Arms And Wallets
  • Miracle Workers
  • Road To Excitement
  • Atlas EPS Division Buys Versa-Tech
  • Atlas Roofing Corporation Earns 2017 Brand Builder Award
• August
  • A Fair Chance
  • Seal The Deal
• July
  • A Place To Call Home
• June
  • Salute!
  • Helping A Friend In Need
• May
  • A Moment In The Sun
  • StormMaster® Shingles With Core4™ Enhanced Polymer Technology
• April
  • New Beginnings
  • Disability Ministry Building In Dire Straits
• March
  • Keeping Dreams Alive
  • Then The Floods Came
  • They Struck Gold!
• February
  • A Long-Distance Hand Up
• January
  • The Great American Off-Road Race
  • Offering H.O.P.E.

• June
  • The (Pinnacle) Pristine Treatment